THAT'S MY S*#%!

Thumbprint Radio from Pandora is a new station inspired by all the songs a user has thumbed, so every song that plays is a favorite. Our campaign focuses on that emotion of hearing your favorite song, the 'That's My S*#%!' moment.

The campaign launched on Pandora's social channels including Facebook, Twitter, Instagram and Snapchat. We sourced found footage and worked with social influencers to develop a campaign that felt organic and authentic.


Creative Director / Craig Mangan
Director / Brian Perkins
Art Director / Candace Faircloth
Copywriter / Scott Menzie
Social Video Editor / Candace Faircloth