Mixwell wanted to make waves with the belief that the world is a better place when we all mix well. We agreed, but the chance of an advertising campaign actually convincing people to get along was slim.

Instead of trying to teach bigoted conspiracy theorists to see reason, we took a slightly different approach…

There’s not a lot of love out there for insurance. That’s why there’s InsurAAAnce. Because when you add AAA, insurance becomes something worth singing about. And in year two we went even bigger

XMS- The Official Holiday of the NBA

It’s no secret that the NBA on Christmas Day has become so popular it’s starting to eclipse Christmas itself. So to make the holiday relevant again, Santa's rebranding Christmas as XMS, the Official Holiday of the NBA. 


CCO / Craig Mangan
Director / Peter Martin
Creative Director / Quentin Shuldiner
Creative Director / Brian Fink
Art Director / Candace Faircloth
Copywriters / Scott Menzie, Ray Hobbs
Social Video Editor / Candace Faircloth































 

CareCredit is a great way to pay for medical expenses. Everyone who tries it loves it. The problem is no one knows what it is. So we set out to make memorable work with the unbeatable combination of big teeth and bigger dogs.

Bloated cloud software drags down businesses everywhere. Freshworks sows the seeds of revolution by offering easy to use customer engagement software.

To bring this to life we created a 360 campaign, including a pop-up shop and a blimp that circled San Francisco during Dreamforce 2018. Our 360 campaign led to over $1mm in earned media, thousands of social mentions, fan-made merch and even a blimp parody account (not made by us).

Something didn’t smell right. Yes, it was the tuna.

In 2021, canned tuna saw its worst year ever. Despite being the perfect shelf-stable pandemic food and “tinned fish” emerging as a hot new “cool girl” trend, traditional canned tuna brands faded into obscurity. Bumblebee Tuna knew it didn’t need to just hock a few extra cans this year, they needed to save their category as a whole.

Our task was to connect the fading traditional tuna market (boomers) with the largest emerging new demographic (zoomers). To appeal to both generations, we reimagined how tuna could present itself through a retro-cool aesthetic. We celebrated the crossover of zoomers’ love for individuality and boomers’ fuck-it attitude by flaunting an unabashed love for canned fish.

DON’T STAND BY

Going out to a bar, club or party should be fun AND safe. That’s why Uber and NO MORE joined forces to help stop sexual assault before it starts. To support the cause, we designed an awareness campaign that featured a new website, posters, and GIFs. Every touchpoint had a unique goal, from encouraging friends to look out for each other, to engaging the nightlife community and Uber drivers to be part of the solution.

Facebook Marketplace has become more than a place for buying and selling secondhand goods. Over the years, it’s transformed into a community of people with shared interests and passions. These are some of those stories.

Everyone’s favorite racing themed energy drink needed to charge into the zero sugar category. In order to successfully launch the product we needed to communicate that Nos Zero Sugar has 100% of the high octane flavor that fans love without the sugar they don’t.

To do that we brought in Ricky Stenhouse Jr. to do some donuts and a whole lotta chugging.

Rogue One Premiere

Charles Schwab has a long history of working with the Boys and Girls Club. To reward the kids for all of their hard work Charles Schwab decided to help them become some of the first people in the country to see the biggest space movie of the year. With a bit of trickery and a lot of popcorn, we took the event beyond a movie to give these kids an experience they will remember for the rest of their lives.

Creative Director / Craig Mangan
Director / Christine Yuan
Art Director / Candace Faircloth
Copywriter / Scott Menzie

7 Sins of Data Hell

In the world of big data, CEO’s don’t understand what the hell their data analysts are providing them. Data analysts are force to keep bringing them more and more data. These two facts make for one hellish situation for everyone involved. We made it clear they were all living in hell. We worked with Domo to create the “7 Deadly Sins of Big Data”, and plan an event to showcase them at a major competitor’s conference.


Creative Director / Craig Mangan
Illustrator / Anthony Ventura
Art Director / Candace Faircloth
Copywriter / Scott Menzie

Max Your Tax Karma

Charitable giving. Building a home office. Work travel. Throughout the year our lives are full—maybe a little too full--but it all comes back to us big time during tax season. Some call it a refund. We call it Tax Karma. When you do what it takes to max your Tax Karma, it all comes full circle by April 17th.


CCO / Craig Mangan
Creative Director / Quentin Shuldiner
Art Director / Candace Faircloth
Copywriter / Scott Menzie
Illustrator / Fausto Montanari
Animator / Nikolay Ivanov

Ubisoft

Let’s face it, sometimes parties can use a little help getting started. Just Dance 2017 uses hit songs and easy to learn dance moves to get people off the sidelines and onto the dance floor. We created a campaign driving people to download the free trial of Just Dance 2017, because once you try it your party will go from nope to dope in eight seconds flat.


Creative Director / Craig Mangan
Director / Steve Mapp
Art Director / Candace Faircloth
Copywriter / Scott Menzie

Tap Sports Baseball '17

There’s a big problem with baseball...it takes forever. Fortunately, Tap Sports Baseball ‘17 is so quick and easy, you can crank hit after hit anytime, anywhere. To drive this home, we brought in MVP Kris Bryant to show that Tap Sports lets you play baseball even while you play baseball.


Creative Director / Craig Mangan
Director / Daniel Strange
Sr. Copywriter / Quentin Shuldiner
Art Director / Candace Faircloth
Copywriters / Scott Menzie, Ray Hobbs

This organic social series brought a brand that’d never cracked more than 2k views with content comfortably onto the platform. Our posts immediately averaged 10-100k views and even broke 1m with no media boost.

There’s not a lot of love out there for insurance. That’s why there’s InsurAAAnce. Because when you add AAA, insurance becomes something worth singing about.

THAT'S MY S*#%!

Thumbprint Radio from Pandora is a new station inspired by all the songs a user has thumbed, so every song that plays is a favorite. Our campaign focuses on that emotion of hearing your favorite song, the 'That's My S*#%!' moment.

The campaign launched on Pandora's social channels including Facebook, Twitter, Instagram and Snapchat. We sourced found footage and worked with social influencers to develop a campaign that felt organic and authentic.


Creative Director / Craig Mangan
Director / Brian Perkins
Art Director / Candace Faircloth
Copywriter / Scott Menzie
Social Video Editor / Candace Faircloth