Rogue One Premiere
Charles Schwab has a long history of working with the Boys and Girls Club. To reward the kids for all of their hard work Charles Schwab decided to help them become some of the first people in the country to see the biggest space movie of the year. With a bit of trickery and a lot of popcorn, we took the event beyond a movie to give these kids an experience they will remember for the rest of their lives.
Creative Director / Craig Mangan
Director / Christine Yuan
Art Director / Candace Faircloth
Copywriter / Scott Menzie