XMS- The Official Holiday of the NBA

It’s no secret that the NBA on Christmas Day has become so popular it’s starting to eclipse Christmas itself. So to make the holiday relevant again, Santa's rebranding Christmas as XMS, the Official Holiday of the NBA. 


CCO / Craig Mangan
Director / Peter Martin
Creative Director / Quentin Shuldiner
Creative Director / Brian Fink
Art Director / Candace Faircloth
Copywriters / Scott Menzie, Ray Hobbs
Social Video Editor / Candace Faircloth